This is the essential part of your research report. It should be objective and interpretative. You will report what you have observed and then you will interpret what you believe it means for future operations. Cite specific details $($events$,$ facts, and$/$or figures$)$ to justify each of your opinions. It is important to include facts and figures. The report should be objective and professional with the appropriate embedding of statistics to instill confidence in the reader of your report. Write about how the change of Tesla's general environment $($hypercompetition and the seven segments$)$ shapes$/$ reshapes the industry.