Question
This is the topic The Australian government are trying to increase COVID-19 vaccines among Generation Z. Your job: Your agency has been hired to develop
This is the topic The Australian government are trying to increase COVID-19 vaccines among Generation Z.
Your job: Your agency has been hired to develop an advertising campaign for one of the brands/organisations you've selected. You have been given a budget of $1 million (AUD) over two years to help the brand/organisation achieve their goal.
The question: Identify and outline the different target segments for your brand/organisation. Which segment(s) would you target and subsequently, what targeting strategy would you adopt? (the segment is for 18-24 age)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started