Question
This is the topic The Australian government are trying to increase COVID-19 vaccines among Generation Z. Your job: Your agency has been hired to develop
This is the topic The Australian government are trying to increase COVID-19 vaccines among Generation Z.
Your job: Your agency has been hired to develop an advertising campaign for one of the brands/organisations you've selected. You have been given a budget of $1 million (AUD) over two years to help the brand/organisation achieve their goal.
The question: Identify and outline the different target segments for your brand/organisation. Which segment(s) would you target and subsequently, what targeting strategy would you adopt? (the segment is for 18-24 age)
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
