This is your last turn to achieve your goals of a $1,000 NET PROFIT and a GROSS MARGIN of 30%. Are you headed in the right direction from turn 1 to turn 2? If so, what worked? If not, what changed? If your GROSS MARGIN is increasing but your NET PROFIT is not, either your costs are increasing or you are selling fewer backpacks. If the NET PROFIT is increasing but the GROSS MARGIN is not, you are selling more backpacks but at a lower profit. You may want to consider either selling or not selling through an available CHANNEL and also adjusting your PRICE. Once again, review metrics on the HQ/TRENDS tab, the SEGMENTS/FEEDBACK tab, and the COMPETITORS/SUMMARY/SALES DATA and AWARENESS tabs. By this point, you should have established some product recognition. If you are still short in profit, you will probably want to reduce your ad spend. The Importance of a Retail Strategy Prime Apparel - 3rd Quarter, 2023 (Turn 3/3)

Turn 3 Pep Talk This is your last turn to achieve your goals of a $1,000 NET PROFIT and a GROSS MARGIN of 30%. Are you headed in the right direction from turn 1 to turn 2 ? If so, what worked? If not, what changed? If your GROSS MARGIN is increasing but your NET PROFIT is not, either your costs are increasing or you are selling fewer backpacks. If the NET PROFIT is increasing but the GROSS MARGIN is not, you are selling more backpacks but at a lower profit. You may want to consider either selling or not selling through an available CHANNEL and also adjusting your PRICE. Once again, review metrics on the HQ/TRENDS tab, the SEGMENTS/FEEDBACK tab, and the COMPETITORS/SUMMARYISALES DATA and AWARENESS tabs. By this point, you should have established some product recognition. If you are still short in profit, you will probably want to reduce your ad spend. Customer Feedback Urban Commuters Product The pack has a lot of my desired characteristics Features Has some of the special features Irm looking for Color Ilove the color of this pack! Size It's the perfect size. Price High, but still in my budget. Help Close EastWest Commuters Luxury Outdoor Total Q2 Sales: KevGear Commuters University children Total Q2 Sales: Alpine High \begin{tabular}{rlll} Outdoor & 46% & \\ Commuters & 41% & \\ Luxury & 14% & \\ Total Q2 Sales: & & 37 \end{tabular} Troy Taylor \begin{tabular}{llll} Children & & 91% & \\ University & 74 & \\ Commuters & & 24 & \\ Total Q2 Sales: & & 334 \end{tabular} Turn 3 Pep Talk This is your last turn to achieve your goals of a $1,000 NET PROFIT and a GROSS MARGIN of 30%. Are you headed in the right direction from turn 1 to turn 2 ? If so, what worked? If not, what changed? If your GROSS MARGIN is increasing but your NET PROFIT is not, either your costs are increasing or you are selling fewer backpacks. If the NET PROFIT is increasing but the GROSS MARGIN is not, you are selling more backpacks but at a lower profit. You may want to consider either selling or not selling through an available CHANNEL and also adjusting your PRICE. Once again, review metrics on the HQ/TRENDS tab, the SEGMENTS/FEEDBACK tab, and the COMPETITORS/SUMMARYISALES DATA and AWARENESS tabs. By this point, you should have established some product recognition. If you are still short in profit, you will probably want to reduce your ad spend. Customer Feedback Urban Commuters Product The pack has a lot of my desired characteristics Features Has some of the special features Irm looking for Color Ilove the color of this pack! Size It's the perfect size. Price High, but still in my budget. Help Close EastWest Commuters Luxury Outdoor Total Q2 Sales: KevGear Commuters University children Total Q2 Sales: Alpine High \begin{tabular}{rlll} Outdoor & 46% & \\ Commuters & 41% & \\ Luxury & 14% & \\ Total Q2 Sales: & & 37 \end{tabular} Troy Taylor \begin{tabular}{llll} Children & & 91% & \\ University & 74 & \\ Commuters & & 24 & \\ Total Q2 Sales: & & 334 \end{tabular}