This messaging is intended to reach Millennials and Gen$-$X $($an age group above Millennials, but younger than Baby Boomers$).$ Progressive has crafted special promotional deals just for this audience, encourages those in this age group to share reviews of their perception of the brand online, has done research on the pricing and deals that will most appeal to this audience, and as mentioned, developed these ads to reach them. This development of products, strategic pricing, availability to this audience, and promotion of the product offerings to them best exemplifies the process of

Multiple Choice

public relations.

sales promotion.

marketing.

direct marketing.

advertising.