This paper is for extra credit. The subject of the extra credit is an advanced SWOT analysis using the conversion matrix. The SWOT should be as comprehensive as possible. The extra credit will be graded on a curve. You may earn up to 10 extra credit points for this out of a possible 100 for the course. The grading will be strict. Misspellings or grammar errors will deduct one point of the possible 10 for each mistake. You should use the format and structure used in the three little pigs swot analysis and conversion matrix including highlighting or changing the color of the so-what lines. You may choose any company you like or you may do a SWOT analysis on yourself. There will be no discussion or disputing how this is graded as it is for EXTRA credit and it is solely up to my discretion. Make sure you have a conclusion and recommendations section and make sure you use proper citations and referencing.