This perceptual map was done with a group of representative customers.

Based on your knowledge of consumer behavior so far,

What marketing strategy do you propose for Mc Donald's so that in the next month, when consumers are asked again about the brand, it has moved more toward the ideal point?

I would offer Just Meaningfull discounts to increase sales

I would create an ad for the superbowl that shows Mc Donald's new salad bowls

I would create a new product that is bigger and better than the Whopper

I would create a jingle that connects with Gen Zers and is easy to memorize, so that classical conditioning can be triggered automaticall