This piece of your comprehensive project will focus onstrategic planning and Target Segmentation

company : NIKE

Product: Energy Drink( Nike partnership with monster energy drink)

NEW Product concept:

Nike Company will be launching a new product"Monster Zero Ultra" energy drink in partnership with Monster Energy. Nike Company is well known for high-quality sports goods from footwear, apparel, and equipment thus it is the perfect combination to release a new product line of energy drinks to boost and sustain the energy levels of consumers. Since Monster Energy is also a well-established brand, the partnership of both brands is a great deal to attain a bigger and broader audience, diversify, create brand awareness, and give more value to products.

Referenced websites:

https://www.monsterenergy.com/us/en/products/monster-ultra/zero-ultra

https://www.walmart.com/ip/20-Cans-Monster-Ultra-Energy-Drink-Zero-16-Fl-Oz/217318884

https://www.hangoverprices.com/monster-energy-prices/

https://www.researchgate.net/figure/National-and-International-Energy-Drink-Regulations_tbl3_49836028

Q1.Provide one (1)SMART marketing objectivefor the market opportunity of your new product. Include supporting rationale.

Q2.Provide adetailed description of ALL the consumer segments(Geographic, Demographic, Psychographic, Benefit, Usage Rate) foryour chosen target market.

Q3. Provide a briefrationale for WHY you chose this target market.

Q4. Provide a detailed description as tohow you would position your product in a consumer market(Attribute, Price and Quality, Product User, Product Class, Competitor or Emotion).Provide somerationale.