This piece of your on-going project will focus on customer decision making and customer relationship management.

company : NIKE

Product: Energy Drink( Nike partnership with monster energy drink)

NEW Product concept:

Nike Company will be launching a new product"Monster Zero Ultra" energy drink in partnership with Monster Energy. Nike Company is well known for high-quality sports goods from footwear, apparel, and equipment thus it is the perfect combination to release a new product line of energy drinks to boost and sustain the energy levels of consumers. Since Monster Energy is also a well-established brand, the partnership of both brands is a great deal to attain a bigger and broader audience, diversify, create brand awareness, and give more value to products.

Referenced websites:

https://www.monsterenergy.com/us/en/products/monster-ultra/zero-ultra

https://www.walmart.com/ip/20-Cans-Monster-Ultra-Energy-Drink-Zero-16-Fl-Oz/217318884

https://www.hangoverprices.com/monster-energy-prices/

https://www.researchgate.net/figure/National-and-International-Energy-Drink-Regulations_tbl3_49836028

Q:

Q1. Provide a description of how a typical consumer would make a decision on this product. With rationale.( routine, limited, or extensive & what will influence their behaviour)

Q2. Provide a detailed description of how you would capture customer data for your CRM system (Web, Point of Sale, Kiosk, Customer Service, etc.) i.e.WHAT TOUCHPOINTS?for your product. Provide some rationale.

Q3. Provide a brief description of how you would leverage your customer data (Campaign Management, Retaining Loyal Customers, Cross-Selling, etc.). i.e. Once you have consumer info, what actions will you take to use it? Provide some rationale.