This piece of your OPP will focus on business marketing and a global vision.

For the product that you are working on, please complete the following:

1 State the name of your company and your NEW Product concept.

2. Provide a detailed description of a business to business (B2B) market opportunity that exists for your new product. ( Specific company, Company Characteristics (Chapter 8 Segmentation), Buying processes and roles (Chapter 7). Include a brief rationale.

3. Provide a description of a potential global expansion opportunity for your product ( identify new markets- regions, countries etc). Provide a brief rationale.