This piece of your project will focuson promotion mix concepts. 1) Identify your chosen company and your new product concept: Company is Glasses2.0, Product is Smartglasses. This is a made-up company and product. 2)Describe briefly how you would incorporate each element of the promotional mix (i.e. Advertising, Public Relations, Sales Promotion, Personal Selling) in your Marketing Communications Plan. 3) Discuss what specific social media tools you would implement to engage and interact with your consumer target market.