this problem. Case study questions 1. Is relationship building as important for Airbnb as it would be in other sectors, such as the automotive or healthcare sectors? Motivate your answer. 2. Having identified the various relationship-building strategies in this chapter, do you believe one of these strategies is the most appropriate to Airbnb? Motivate your position adequately. 3. Comment on the various relationship actions and how Airbnb can use them when building relationships