This project is based upon a clothing store in Canada that offers clothes and shoes especially winter jackets. To be submitted:

• A final version of a business plan
• identify an exit strategy
• Executive Summary
• Description of the product/service features, benefits, pricing, current stage of development
• Analysis of size, growth, trends, market segments, customers and competition
• Persuasive description of the target market, product/service strategy, pricing, distribution, sales, advertising and promotion
• Plan for production/delivery of product or services, product cost, operating complexity, resources required
• Backgrounds of key individuals, ability to execute, organization structure, role of non-student executives, which students will execute
• Resources and capabilities. Barriers that can be establishes
• The financial plan is consistent and effective in capturing financial performance. Key assumptions on risks, growth, margins, major expenditures and seasonality.
• Proposal to investor/lender: amount of funding required, type of investment offering
• Strong conclusion.