• This project is designed to help you develop your skills in marketing communication planning. Working with one or more of your classmates, complete the following suggested activities. Assume you are developing a multichannel marketing communication program for a firm that produces and sells disposable diapers and other products to care for babies.
• 1. What are the objectives of your communication plan?
• 2. What are two types of traditional marketing communications you would use? Provide details and be specific. Why are these the best for this product?
• 3. You will be using website advertising, mobile advertising, video sharing, and branded entertainment. Design these specific activities by providing details.
• 4. Look over your recommendations and check to see if your plans a. Work together to be one integrated program of communication b. Provide a program that will engage the consumer in interactive activities c. Provide some benefits to improving the lives of the consumer.
• 5. If they do not, revise your program. Write a comprehensive report.
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