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This project is regarding DUTCH BROS coffee company. Our target market will be millennials on the go, individuals from the ages 25 to 40, valuing

This project is regarding DUTCH BROS coffee company. 

Our target market will be millennials on the go, individuals from the ages 25 to 40, valuing convenience and quality, that align with Dutch Bros' values of sustainability and community engagement. The aim is to enhance brand loyalty and expand reach within this demographic. 

 

 What is the plan attempting to do for the company? (i.e. increase sales, increase awareness, increase customers, etc.) please provide the source of information at the end. 

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