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This promotional drive will utilize both television and print media. A commercial is set to air on national networks highlighting the hydrating liquid foundation. The

This promotional drive will utilize both television and print media. A commercial is set to
air on national networks highlighting the hydrating liquid foundation. The print media
advertising will showcase all three products, with a particular emphasis on providing
customers with coupons for reduced pricing. Management has established precise
objectives for the campaign: (1) Achieve at least a 3% increase in sales of the facial
cleanser; (2) Attain a minimum 18% surge in sales of the liquid foundation; (3) Secure at
least a 4% rise in sales of the powder foundation

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