This question focuses on growth/diversification strategy as shown and explained inAnsoff's "Strategic Opportunity Matrix"found on pages 16-17 of our text and illustrated in Exhibit 2.1 on page 16.

Based on what you have read and what you know about Williams-Sonoma (WS):

1. Identify what kind of growth/diversification strategies WS has been pursuing. Be specific and provide examples to support your analysis.
2. Recommend whether WS should continue to use this approach or use a different approach to growth. Justify your recommendation.