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This question for (Nokia) company 1. Explain the pros and cons of using humor as the basis for an advertising appeal. Find an example of

This question for (Nokia) company 1. Explain the pros and cons of using humor as the basis for an advertising appeal. Find an example of an advertising message that uses humor and evaluate it effectiveness. 2. Examine approaches of the business firm to developing the major selling ideas that are used as the basis for an advertising campaign

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