This question has multiple answers. Brand management faces multiple changes and challenges. Please mark all of the potential challenges that firms ma confront as they attempt to manage their brand(s). Disintermediation and Reintermediation: disintermediation takes away intermediaries; reintermediation adds intermediaries. Unexpected Sources of Competition: new competitors can crop up online because there are fewer barriers to entry. Ubiquitous Connectivity and the Consumer Backlash: as connectivity increases, it makes consumers less attentive and perhaps more protective of their time. Sharing Information and Goods: new technology enables consumers to share information (social media) and goods (files and goods). Alternative Sources of Information about Product Quality: It is easier for consumers to learn about product quality with the vast amounts of information available on the Internet. Consumers can quickly learn about actual quality. Downward Pressure on Prices: search costs are lower, which makes it easier for consumers to compare prices.