This question has multiple steps, please read carefully.

Influencer Marketing can create an online buzz about brands. It also strengthens the brand's reputation, improving audience engagement, and increases conversions.

Provide (2) Two benefits and (2) challenges of Influencer Marketing.

Describe (2) of the greatest challenges in managing Influencer Campaigns - recall there are at least 4.

Finally - if you were a Influencer Manager and you felt there was a 'brand safety' issue with one of the influencers you manage, how might you coach or direct your influencer to get them back on track?