This question has three main parts:

Please make sure to answer all questions separately.

Part 1

You must provide a detailed answer and

justification to each of the following questions:

1. Product or service:what product or service have you chosen? (It should be famous like Apple for example)

2. Market and customer:what is the estimated size of the market/customer-base for

your product/service market and what are the customer drivers (order winning

and qualifying factors)?

3. Process Type: what type of manufacturing or service process do you consider most

appropriate?

4. Layout Type:what type of layout do you consider most appropriate?

5. Facility Location:what location do you consider adequate for the facilities where

the product or service is performed?

6. Process Technology:what process technologies do you consider adequate for your

product/service?

7. Product / Service and Process Design: what elements of the design process do

you think are more relevant given your product/service?

8. Work and Job Design: what elements do you consider important to the design of

the job and work required to manufacture your product or offer your service?

See chapters 3 and 10 in theOperations Strategytext for reference purposes.

Part 2

Following the market estimation, the customer drivers identified and the operations

structural decisions made for the product or service chosen in part 1, you must

provide a detailed answer and justification to each of the following questions:

9. What considerations in terms of planning and control (time horizon, planning policy,

market requirements, activity scheduling and expediting) are relevant for the product or

service?

10. What elections in terms of inventory management (centralization level, classification,

models and implementation) do you consider most appropriate for the product or service?

11. What considerations in terms of capacity management (measure demand; measure

capacity; reconcile demand and capacity, and evaluate alternatives) do you consider

relevant given your product or service?

12. What future capital and technology investments in production infrastructure for

business growth and development are relevant to your chosen product or service?

It is recommended to review chapter 11 of the book Operations Strategy before

beginning this assignment.

Part 3

Following the market estimation, the customer drivers identified, as well as the structural

& infrastructural decisions made for the product or service chosen, you should now

consider and a provide a detailed answer and justification to each of the following

questions:

13. What supply chain strategies (logistics management, digitization, use of artificial

intelligence, block chain, leveling of fluctuations, bullwhip effect, outsourcing, global

operations, chain integration, etc.) do you consider relevant for the product or

service chosen?

14. What lean operations considerations (waste minimization, people involvement,

continuous improvement, push vs. pull systems, set up reduction and total

productive maintenance) do you consider relevant for the product or service

chosen?

15. What agile operations factors (visibility, flexibility, speed, predictability, and

scalability) do you consider relevant for the product or service chosen?

16. What Enterprise Resource Planning solutions will you employ you consider relevant

for the product or service chosen?

It is recommended to review chapters 4, 5, 6 & 8 of the book Operations Strategy and

chapters 1 & 2 of the book A Guide to ERP: Benefits, Implementation and Trends.

References must be mentioned, please.