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This question is already avaiable on chegg plz dont copy paste it Question 1: You are the international business development head of a United Kingdom
This question is already avaiable on chegg plz dont copy paste it
Question 1: You are the international business development head of a United Kingdom based company that just designed a revolutionary new laptop that can perform the same functions as existing laptops but costs only half as much to manufacture. The design of this laptop is protected by several patents and copyrights. Your CEO has asked you to formulate a proposal for how to expand into the United States. Your options are (a) to export from the United Kingdom, (b) to license a firm based in United States to manufacture and market the computer there, and (c) to set up a wholly owned subsidiary in United States. Evaluate the pros and cons of each alternative and suggest a course of action to your CEO. (Marks 10 - Word Count 600)
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