This question is based on the "Casper Sleep Inc. Marketing the 'One Perfect Mattress' for Everyone"

With ambitions to establish itself as "the Nike of Sleep" what message and media mix would you recommend to Casper for the next phase? In particular, should Casper begin to use television as a medium or not?

[Hint: Focus on pros and cons of TV medium versus other used media and usable media options available to Casper].