This question is based on the Eileen Fisher: Repositioning the Brand by Harvard Business School 2012 Case.

A: How is Eileen Fisher's brand identity delivered (before the THREAD and STICH projects)?

(Note: do not consider repositioning or a potential change in target in this question)

1) Evaluate its brand delivery along the customer journey using the available information in the case.

2) Provide your suggestion(s) to improve its delivery. To be more specific, any suggestion(s) to deliver Eileen Fisher's identity more thoroughly and consistently throughout the customer journey?

This question requires a Brand Strategy expert to answer.