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This question is from Columbia College-Missouri, MKTG 210 - PRINCIPLES OF MARKETING This question is in relation to marketing: Choose an organization. What is its
This question is from Columbia College-Missouri, MKTG 210 - PRINCIPLES OF MARKETING
This question is in relation to marketing:
- Choose an organization. What is its product/service?
- Identify and list 2 marketing methods they are using to provide value (look at current promotions, sales techniques, web offers, advertising, locations, features of products, mobile apps etc.). Summarize these.
- Describe how the marketing methods build relationships with the consumer.
- What is your opinion about the effectiveness of these marketing methods? Are they doing a good job, not such a good job, or average relating to both "value" and "relationships"? Why do you feel so?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
