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This question is on the HBR article - Voice Wars: Alexa vs. Siri vs. Google 1. As each player seeks to dominate this evolving marketspace/ecosystem,

This question is on the HBR article - Voice Wars: Alexa vs. Siri vs. Google

1. As each player seeks to dominate this evolving marketspace/ecosystem, how have strategic alliances played a role in shaping each major firm's strategy?

2. What has been the impact on customers as well?

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