This question is related to marketing media planning.

1. You are given the following circulation and audience data for two magazines. (All circulation and audience data are in thousands.) Costs for the magazines are: What is the CPM for women aged 18+ for each magazine? Magazine A: Magazine B: 2. Assume that men do not purchase your product and that women in households of 3 or more people and aged 35-49 are twice as likely to purchase your product as other women. Using the data above, which magazine would you select? Explain why