Question
This question pertains to personal experience. What is a business challenge you have that could be addressed by qualitative research? What type of qualitative research
This question pertains to personal experience.
What is a business challenge you have that could be addressed by qualitative research? What type of qualitative research do you think will be best suited and why?
Types of qualitative research:
Ethnography Observation + interviews, in-person or via in-home video
Individual In-depth Interviews in person or on-line
Mini groups, in-person or online
Focus groups, in-person or online
Dyads
User research online
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
