This question relates to Phase 1 (qualitative study) of the market research project and more specifically, Research Objective #1 about customers' behaviours and habits. Please note, this refers to the new physical stores and workshops. You decide to recommend observational research to address this objective. Which specific observation method/s do you recommend and why? In your answer, identify the four unique characteristics of your recommended observation method/s, and discuss the advantages and disadvantages of observation as a data collection method in general. Explain to the client why observational research is a useful method for Phase 1 and for their project overall. List and briefly explain four (4) examples of what can be observed (i.e., phenomena that can be observed) about JJ shop customers to address Research Objective #1.