This question was created from KFC Coupon fiasco.pdf

https://www.coursehero.com/file/27245730/KFC-Coupon-fiascopdf/?focusQaId=16382473

Questions:

1. Evaluate KFC's response to the crisis.
2. What are the consequences, both positive and negative, of this promotion for KFC? What else can KFC do, to prevent this incident from having long-term negative implication?

This caselet was written by V. Namratha Prased

The title is The KFC Coupon Fiasco

Thank you.