This section is a review of the industry and environment for your company as it currently operates, and will pertain for the most part to Canada since that is presumably where the company you are working with does most of its business. Therefore, you can focus your research on Canadian data. Introduce and examine the industry and your company. For example, what are the business lines that the companies operate in? What is the size of the industry? What is the size of the company? What portion of market share does the company hold? The purpose of this part of the exercise is to gain a better understanding of your company and how they are positioned competitively. Discuss the competitive environment - economic climate and outlook. What are the challenges of the company and the industry in the future? You will need to look at newspaper reports, company press releases, and other information. Include a discussion of the economic climate and outlook for the company and the related industry. Please do not just say that these companies will do better in the future because we are coming out of a recession. Try to be more thoughtful and insightful in your outlook. This discussion must be presented in your own words, do not just quote outlooks presented by the companies in the