This section is called Project Context: Company or Industry - this section should be about what are the similar issues of financial stewardship in your industry......and then specifically about your organization. You are speaking to general here. It needs to be an overview (or "snapshot") of your industry's issues with financial stewardship .Briefly explain the data-collection procedures (e.g., interview questions, survey, etc.) and why they are workable, and how you will analyze the data. 

Identify barriers and challenges to data collection and potential contingency plans should problems arise for Elwyn inc.