This section of the plan will outline your budget 3t costing. This is best presented as a single spreadsheet or table with tactics broken down by awareness, acquisition and conversion. Provide specific detail on the following: 1. Your total cost breakdown [overall spend across tactics} 2. Weekly phasing of budget spend across all tactics 3. Any financial KPl's and milestones that need to be reached 4. Phased return on investment across tactics 5. Asummary on the estimated financial benefits from this eMarketing Plan For the last bullet point you need to estimate projected channel outcomes. This will include estimates on how much traflic will be generated from each tactic and the number of prospects that will likely go onto convert. In addition a 'Sales and profit' analysis can be used to help you quantify the net profit that your eMarketing plan will generate. Strategies and Action Plan section should address the electronic marketing strategies of your product or service based on the 4P5