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This step in planning an IMC campaign involves the message and appeal are translated creatively into words, pictures, colours, and/or music. Multiple Choice Identify Target
This step in planning an IMC campaign involves the message and appeal are translated creatively into words, pictures, colours, and/or music.
Multiple Choice
- Identify Target Audience
- Create Communication
- Set Objectives
- Evaluate and Select Media
- Assess Impact
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
