This store is a source of income for you. You need to protect yourself by making sure you do not send merchandise to a customer until the customer's credit card clears the system and the payment is in your account.

Turning on notifications on your shop's social media accounts and other sites where a customer may write a review will ensure that you are monitoring commentary and engagement with your brand $-$whether positive or negative. Your brand's image is essential, and one bad review can ruin your customer base.

A lawsuit could be awful. You should publish a list of materials used in your products$-$adhesive, printer ink, etc. People are allergic to many things, and this disclosure will prevent a potential lawsuit by providing disclosure to buyers.

Damaged goods are probably unavoidable, so you will keep a budget to cover these losses. To keep your customer happy, you need to refund the purchase price. A solid refund policy will protect you from excessive refunds.

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If a customer receives a wrong item, you can simply apologize, send the correct item, and possibly include a bonus sticker as a small gift of apology. Keeping customers happy is essential to avoid bad reviews.