This swignment requires you to cocuplete a marketing plan. You abould refer to your locture notes and texthook in completing the assignment. A marketing plan is a formal document that is not just used within the company but also extemally, egr, presenting to bankens or investons for funding or mpplien/retnilers to scaure distribution. As such, you need to ensure that your merketing plan is prepered professionally. Scenario: 1. Choose one real - popular food and beverages company in Canada. Assurne that you have been hired by that company to develop a marketing plan to capitalize on an opportunity in Canada. For example, the opportunity might be changing the current positioning, targeting a new customer segment, or introducing a new productservice. (c.g., new product or product line extension, expand business to a new market). 2. The scope of your marketing plan should be within 12 months. You should consider whether the marketing objective and marketing strategy that you propose are achievable in a 12 -month period. 3. For the analysis of the company beckground section, relevant information can be obtained from the corporate website. It is important that you properly refercnce all information sources using APA writing style. 4. The marketing plan should include the following sections. You may use the mark allocation as your guide to write in each section. This swignment requires you to cocuplete a marketing plan. You abould refer to your locture notes and texthook in completing the assignment. A marketing plan is a formal document that is not just used within the company but also extemally, egr, presenting to bankens or investons for funding or mpplien/retnilers to scaure distribution. As such, you need to ensure that your merketing plan is prepered professionally. Scenario: 1. Choose one real - popular food and beverages company in Canada. Assurne that you have been hired by that company to develop a marketing plan to capitalize on an opportunity in Canada. For example, the opportunity might be changing the current positioning, targeting a new customer segment, or introducing a new productservice. (c.g., new product or product line extension, expand business to a new market). 2. The scope of your marketing plan should be within 12 months. You should consider whether the marketing objective and marketing strategy that you propose are achievable in a 12 -month period. 3. For the analysis of the company beckground section, relevant information can be obtained from the corporate website. It is important that you properly refercnce all information sources using APA writing style. 4. The marketing plan should include the following sections. You may use the mark allocation as your guide to write in each