This task relates to problem of temporal and situational factors in consumer behavior. Your task is to devise and compose a two-day record of how you spent time. Note all discrete activities that you engaged in, including: beginning and ending times, name of activity, location, and whether conducted alone or with others. Initially, you might decide on your activity categories as (school, job, transportation, exercise, cooking, cleaning, personal care, TV, etc.). Decide what additional information to collect (e.g., feelings while engaged in an activity, alone or not, self-instigated or not). Before you begin this 2-day time recollection, write down your predictions: What percentage of your time will be spent with others, what percentage engaged in academic study, etc. Present activity data for 2 days, analyzing and summarizing your results. Categorize each activity as to type. Note the percentage of time given to each category.

Finally, discuss how analysis of the use of time your time can be used by marketers to identify and develop new goods and services. Please critique the diary method and suggest alternative ways to learn how consumer behavior is distributed in time and place. Prepare a summary report of your work.

Please structure your response in the following way:

PART 1: Two-day record of time spent

a) Discrete activities listed and categories included

b) Additional information collected and included

c) Predictions included

d) Analysis of results by category with percentages included

PART 2: Summary of results

Discussion of analysis: a) General analysis/explanation of your results b) Analysis/discussion in relation to marketers and the development products and services

c) Critique of the diary method and suggestions for other methods to be used