This type of research is called exploratory research which you learned about in chapter 4. Please create 15 questions using Qualtrics to investigate the research questions given to you regarding online search behavior on the TikTok platform. You can use the marketing research handbook (shared in Chapter 12 to find questions and make sure to use the right scales (i.e., Likert scales, strongly agree to disagree for attitudinal questions).

Include the following in the survey:

• • Include 4 demographic questions(e.g., gender, education, etc.; these are multiple-choice questions).
  • Include 2 matrix questions(Matrix question includes two or more statements; see the example here).
  • Include 9 multiple-choice questions.