This Unit looks at five major developments influencing marketing: the digital age, the changing economic environment, the growth in not$-$for$-$profit marketing, rapid globalization, and the call for sustainable marketing practices.

This video is an interesting presentation of a few of these factors: It focuses on not$-$for$-$profit organizations and has a British presenter. Most importantly though, it deals with the single most important and far$-$reaching development $-$ the application of digital technology to the world of marketing.

Find a company you believe uses digital technology effectively to expand its product sales and explain, in a couple of paragraphs, how the company accomplishes its goals.