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This week, one of the assigned readings is an article by Pedro Serrador on Stakeholder Management. This article highlighted the importance of stakeholder management for

This week, one of the assigned readings is an article by Pedro Serrador on Stakeholder Management. This article highlighted the importance of stakeholder management for project success. In addition to the article (published in 2009), Mr. Serrador graciously recorded a video for students in 2023, providing an updated view on his earlier publication. For the purpose of this discussion, you may read the article OR watch the video. Please answer the following questions related to stakeholder management:

  1. Who would you define as a project stakeholder? Possibly list some categories of stakeholders
  2. List 3 to 5 reasons why stakeholder management is important to project success
  3. What are some possible consequences of stakeholder mismanagement
  4. Provide at least one professional example of a situation where effective stakeholder management either significantly benefited a project or where ineffective stakeholder management harmed a project. If you do not have a personal example from a professional setting, research a project online and provide the information requested.
  5. How can these insights be integrated into your capstone Stakeholder Register? 

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