This week we are concluding our unit on writing Positive, Negative, and Persuasive Messages. To demonstrate your mastery of the content in this unit you will complete a Capstone Assignment. Your Capstone assignment for this unit is to write 3 letters. The assignment requirements are below. Assignment Requirements: 1. Write a Negative letter Your company is an electronics manufacturer, ABC Laptops, which makes laptop computers. One of your customers has written in to request a replacement for their laptop. The laptop Ms. Sarah Jones bought cost $543.29. According to this customer, the computer will no longer hold a charge and she has already tried replacing the charging cord, with no effect. Due to this, she is requesting a refund. However, the customer purchased this laptop two years earlier, and she only purchased a one-year warranty, having turned down an extended warranty. In this case, company policy dictates that customers who are not within the first year of purchase are not generally entitled to a refund or replacement, regardless of their claims. Furthermore, customers who opt to not purchase the extended warranty cannot purchase the extended warranty after the first month of use. Write back to this customer and let her know that the company cannot replace her laptop, due to it not being covered by an extended warranty. #2 Write a Positive Letter Your company is an electronics manufacturer, ABC Laptops, which makes laptop computers. One of your customers has written in to request a replacement for their laptop. The laptop Ms. Sarah Jones bought cost $543.29. According to this customer, after arriving home, when she opened the box containing the computer, she found that the screen was cracked. Company policy dictates that customers who are still within the first year of purchase are generally entitled to a refund or replacement, regardless of their claims. Write back to this customer and let her know that she should bring the device back to the store where she purchased it (you may create a fictional location), and she will receive either a replacement or a refund. #3 Write a Persuasive letter You work as an advertising sales specialist for Limitless Holdings, which publishes dozens of magazines around the world. After a shaky start as the technology matured and advertisers tried to figure out this new medium, online advertising has finally become a significant force in both consumer and business marketing. Companies in a wide variety of industries are shifting some of the ad budgets from traditional media such as TV and magazines to the increasing selection of advertising possibilities online and more than a few companies now advertise almost exclusively online. Thats fine for companies that sell advertising time and space online, but your job involves selling advertising in print magazines that are worried about losing market share to online publishers. Online advertising has two major advantages that you cant really compete with: interactivity and the ability to precisely target individual audience members. On the other hand, you have several advantages going for you, including the ability to produce high-color photography, the physical presence of print (such as when a magazine sits on a table in a doctors waiting room), portability, guaranteed circulation numbers, and close reader relationships that go back years or decades. Write a persuasive sales letter about the benefits of magazine advertising that encourages recipients to purchase advertisement slots within the numerous magazines that Limitless Holdings publishes. Keep in mind that Limitless Holdings coordinates its print publications with an extensive online presence (including thousands of paid online ads), so you cant bash online advertising in your letter.