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This week we are learning about articulating a case to attract donors (Chapter 4). One of the keys to doing this effectively is to articulate

This week we are learning about articulating a case to attract donors (Chapter 4). One of the keys to doing this effectively is to articulate the mission, goals, objectives and values of the organization clearly and in a compelling way. Information about all these elements must be in ready form in the nonprofit organization's office, and the information must be available, accessible, and retrievable when needed for fundraising. Choose a nonprofit organization that interests you and examine their vision, mission, values, and overall goals. Do you think they have made a compelling case to attract donors through these vital components? How can they improve in better articulating a case to attract donors through their vision, mission, values, and overall goals?

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