This week we will explore the Warby Parker brand of eyeglasses. In an industry dominated by a few very large firms that control the price of eyewear, Warby Parker brings in the competition with a business model that you may find intriguing in its simplicity and heartwarming in its generosity. Go through the links below and discuss your take on the story, especially focusing on their pricing, their (predominantly) e-commerce supply strategy as well as their social media presence and altruism. How does this company separate itself from the new entrants who try to copy their methods and services?

http://content.time.com/time/specials/packages/article/0,28804,2091589_2092033_2096109,00.html

https://www.fastcompany.com/3041334/warby-parker-sees-the-future-of-retail

https://www.inc.com/video/neil-blumenthal/how-warby-parker-started-with-a-mutual-hate-for-glasses.html

https://www.inc.com/magazine/201706/tom-foster/warby-parker-eyewear.html

https://digiday.com/marketing/warby-parkers-david-gilboa-every-retailer-facing-increasing-consumer-expectations/

• Warby Parker Grew to $250 Million in Sales Through Disciplined Growth. Now It's Time to Get Aggressive, 2017
• Warby Parker's David Gilboa: 'Every retailer is facing increasing consumer expectations', 2018