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This week you will complete a social media audit on the competitors (2-3 competitors are fine) you identified for your new product launch at Buhi
This week you will complete a social media audit on the competitors (2-3 competitors are fine) you identified for your new product launch at Buhi Bags. Review the Social Media Marketing Project Guide to review how to find product competitors. *If you are new to social media audits, please use the Social Media Audit Template.pptx to complete this assignment. Note that the additional slides allow you to include screen grabs of your competitor's social media content. For each platform include: - Types of content posted, whether or not they are active, number of followers - Notes should indicate your observations: What are they doing well? What is not working for them? What should your brand emulate and why? Advanced option: If you are familiar with analytics and have access to a tool to pull applicable data, Hoostuite offers some reference information on conducting a Social Media Audit that you can use for this assignment. A copy of the template is provided for you here: Social Media Audit Template.pptx
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