This week's case is Sunrise Medical's Wheelchair Products, which is in the HBSP case packet, The case permits the application of ideas of industry analysis and competitive positioning ideas to the US wheelchair industry in the mid-1990s. This case examines a more traditional looking industry that is involved with the health care sector to show how health issues can influence your analysis in an industry related to health care. Discussion questions for the case are listed below.

Sunrise Medical's Wheelchair Products

1. Is the U.S. wheelchair industry an attractive or unattractive industry in 1993? What are the structural conditions affecting attractiveness? Have these been changing?
2. Does the Quickie division have a competitive advantage?
3. Should Chandler allow Guardian to introduce a lightweight standard wheelchair? How will Invacare react?
4. How will industry structure be affected if Sunrise introduces the lightweight standard wheelchair?