This week's discussion attempts to connect the topic for the case analysis with your learning.

This week's case asks the important question of how a social and cultural shift at large could endanger your brand value. To adequately analyze this question, you are required to understand how customers perceive value in your products and services, and the product strategies that garner their loyalty and retention.

Drawing from the assigned readings discuss the various academic perspectives and how you can apply this knowledge to the case analysis.

Refernces:

eText: Chapter 8 & Chapter 10

Zorfas, A., & Leemon, D. (2016). An Emotional Connection Matters More than Customer Satisfaction.Harvard Business Review Digital Articles, 2-5. Retrieved fromhttp://search.ebscohost.com.ezproxy.library.berkeley.org/login.aspx?direct=true&db=bsh&AN=118683823&site=ehost-live(Links to an external site.)

Emotional Connection.pdf

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Hamilton, R. W., Rust, R. T., & Dev, C. S. (2017). Which features increase customer retention?MIT Sloan Management Review, 58(2), 79-84. Retrieved fromhttps://search-proquest-com.ezproxy.library.berkeley.org/docview/1877805251/fulltextPDF(Links to an external site.)/47EF19E4BCD740C6PQ/13?accountid=38129(Links to an external site.)

Which_Features_Increase_Custom.pdf

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Simester, D. (2016). Why great new products fail.MIT Sloan Management Review, 57(3), 33-39. Retrieved fromhttps://search-proquest-com.ezproxy.library.berkeley.org/docview/1778414451/fulltextPDF/4AA36ABC5EE24D74PQ/9?accountid=38129(Links to an external site.)

Why_Great_New_Products_Fail.pdf

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