Question
This weeks' discussion board focus' on the difference between target market and target audience and represents 2% of your total course evaluation. Q1: Which segmentation
This weeks' discussion board focus' on the difference between target market and target audience and represents 2% of your total course evaluation.
Q1: Which segmentation variables are more useful or appropriate for profiling a target market for an automobile like the Mini?
Q2: Similarly, which are more useful or appropriate for profiling a target audience for an automobile like the Mini?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
