This weeks discussion has you role-play a stressed-out account executive for a large advertising agency. choose one client (you have three main clients in the case) and help them develop an advertising strategy. You will do this by following the 5 steps below.

Initial Post

1. Choose one of the three clients (Seaweed, Plane, Spanish Institute).
2. Identify 5 potential market segments they could pursue.
3. Narrow your list of 5 down to the 3 you feel would be most profitable to target. Explain why these three were chosen.
4. Describe your positioning messages.
5. State a "value proposition" for the client's products/services.