This week's focus is on how social media can benefit your personal or professional persona, as well as keeping your information authentic. Choose from one of the following options. Option 1: A colleague is asking for recommendations about a virtual private network, how to use spyware, and how to use malware. What advice would you give them? Option 2: How can you bolster more positive search engine optimization (SEO) for your professional career persona? For example, think about the number of posts, your vocabulary, tagging images, alternative text, and other factors.