Question
This week's readings in the Learning Resources on advertising provide examples of both good and ineffective ad campaigns. Please answer the following prompts regarding advertising
This week's readings in the Learning Resources on advertising provide examples of both good and ineffective ad campaigns. Please answer the following prompts regarding advertising and public relations:
A) Post a link to one of your favorite advertisements and in short essay format, answer the following questions: Does it persuade you? How? Why do you like it? Is there anything problematic about the ad? Also include a link to an ineffective ad, providing evidence that the ad campaign failed (cite your source in proper APA format). In your summary, explain (in your opinion) why one ad succeeds and the other fails.
B) After reading this week's Learning Resources, describe an example (other than those listed in the readings) of when public relations campaigns have been effective or ineffective, and provide a link to information about that example. Explain, in short answer format, why this PR campaign was successful or unsuccessful. (A.P.A reference required)
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