This week's topic is building strong brands. In a Word document (.docx), answer the following questions or situations using the information from Chapter 8 and Chapter 9 of the text and external research. Answer your questions in detail. Failure to answer questions in detail will negatively effect your grade. If a questions asks for a plural response, you must provide more than one.

You are a marketing manager for Starbucks. Describe the following as it relates to the product experience at Starbucks: essential benefit, core product, and enhanced product. Now, imagine you are the marketing manager for Aquafresh Extreme toothpaste. Describe the product experience in terms of essential benefit, core product, and enhanced product.

You are the product manager for Ralph Lauren's Polo shirts. What specific information are you trying to convey in the brand's iconic polo pony logo? For example, what does the Polo brand say about quality, features, and style relative to the Tommy Hilfiger and Lacoste brands?